Kelley Wight
Assistant Professor of Marketing
Indiana University
ABOUT ME
I am an Assistant Professor of Marketing at Indiana University's Kelley School of Business, where I teach Digital Marketing and Consumer Behavior Research.
I am also a cat-mom, an aspiring amateur watercolorist, and an avid reader.
In my research, I examine how two ubiquitous factors in consumers’ lives—social relationships and time—influence consumer behavior.
SELECT RESEARCH
Social Relationships and Consumer Behavior
Wight, Liu, Bettman, and Fitzsimons (2020)
Accepted for publication in the APA Handbook of Consumer Psychology, this chapter organizes the existing research on consumers' personal relationships using novel a conceptual framework that allows for researchers and marketing practitioners alike to extend and derive insights about consumer's social relationships across different types of relationships (e.g., one's child, one's friend, one's spouse).
Does Time of Day Affect Variety-Seeking?
Gullo, Berger, Etkin, and Bollinger (2019)
Published in the Journal of Consumer Research, four studies demonstrate that people tend to seek less variety in the morning than they do later in the day.