Social Relationships

Sample project

"Social Relationships and Consumer Behavior"

Wight, Liu, Bettman & Fitzsimons, forthcoming

Accepted for publication in the APA Handbook of Consumer Psychology, this chapter organizes the existing research on consumers' personal relationships using a novel conceptual framework that allows for researchers and marketing practitioners alike to extend and derive insights about consumers' social relationships across different types of relationships (e.g., one's child, one's friend, one's spouse).

Download the chapter